Create brand’s world
I design narrative-driven marketing systems where storytelling, visuals, AI and technology work together to build brands that scale
From Storytelling to World-Building: A New Growth Logic for Brands
Why would customers buy your products?
How do we create a global brand?
Let me explain the sequence of actions in general terms
Defining the Objective
We begin by defining the purpose: why your brand needs a world, what goals it should support, and how its effectiveness will be measured. This ensures the world functions as a growth tool, not just a creative concept.
Brand Immersion
We deeply explore your audience, brand values, competitive landscape, and current strategy. A brand world is always grounded in strategic logic and reflects the real dynamics of the business.
World Design
We design the world as a system, defining its core idea, values, target audience, and principles of visual and emotional language. This allows the world to evolve, scale, and remain coherent over time.
Visual Language and Characters
We create visual aesthetics, characters, and behavioral scenarios through which brand ideas are experienced rather than stated. Content becomes part of a continuous narrative instead of isolated messages.
World–Brand Integration
We integrate the world into the brand’s existing marketing ecosystem while aligning the brand with the internal logic of the world. This ensures natural integration, flexibility, and long-term control.
Analytics and Management
We can operate the created world or collaborate with your internal team. Performance is measured through audience response, reach, and engagement, which can then be converted into leads and other business outcomes.
Examples concepts of worlds
This is an illustration of our thinking and a reference for you. And we are ready to create a new unique world of your brand.
- The World of Scale Creators
A world for brands working with leaders who build ideas, systems, and meaning — without noise or show. - Wes Anders' Universe
For brands that turn character and visual language into a competitive advantage. A world of symmetry, color, and intentional eccentricity — where difference is designed, not accidental. - Tiffany world
Allows brands to connect with an audience that values pleasure, beauty, and emotional comfort — positioning products as a natural part of an enjoyable, effortless life - Cossack — a world for brands of freedom
A world of inner freedom and acceptance of one’s own path. For brands that speak to a conscious, mature audience and integrate naturally into the aesthetics of everyday life.
Как это работает
Max Sharun — marketer, founder of Sharun World, producer of worlds. About..
We create a coherent brand world and reveal its fragments through social media, advertising, and the website. These fragments are connected by a unified narrative logic: the characters are interrelated, events evolve consistently, and each new interaction deepens the audience’s immersion in the world.
Instead of consuming isolated pieces of content, the audience gradually enters a space of meanings, aesthetics, and behavioral scenarios that feel intuitive and natural. This is the environment into which we integrate the brand.
Products and services are not placed at the center of attention. The characters of the world use them as part of their everyday lives — to solve problems, achieve goals, shape their style, and improve the quality of their daily experience. The brand remains present in the background, organically and without pressure, as a tool that enables the way of life depicted in the world.
We do not sell products directly. We sell experiences, behavioral scenarios, and “recipes” for solving real-life challenges, within which your company’s products and services become a natural and logical choice. This approach does not create forced demand — it builds familiarity, trust, and an internal acceptance of your brand as part of everyday life.
Answer to questions
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Let's discuss your needs, I'll propose a solution and share my vision. If you like it and decide to continue collaborating, we'll do so.