About Sharun world

My name is Max Sharun. I am a marketing strategist and producer who believes that the role of marketing is not to push sales, but to create value, meaning, and a context in which purchasing becomes a natural decision. Strong brands are not built through messages alone — they are built by occupying a place in people’s minds and becoming part of their internal logic of choice.

My professional background spans design, technology, commerce, and marketing leadership. I have worked as a web designer in a major publishing house, a web developer, and the founder and operator of an e-commerce business. This multidimensional experience shaped my core specialization today: brand packaging through meaning, visual language, and digital systems.

I came to marketing intuitively, through real business practice rather than theory. Early in my career, I built sales systems from scratch, learned how demand is formed, and how perception influences behavior. Later, I founded and scaled my own retail business, building an online store and performance marketing infrastructure independently. This experience reinforced a key insight: growth is impossible without a coherent system that aligns product, narrative, and audience psychology.

Over time, my focus expanded into adjacent disciplines — video production, photography, cinematic storytelling, AI-driven content creation, and narrative design. I worked with high-end cinema equipment, studied screenwriting, and explored storytelling not as entertainment, but as a structural tool for shaping perception. However, content production alone does not create influence. Influence emerges when content operates within a coherent world.

This led me to the concept of brand world-building — an approach at the intersection of marketing, storytelling, production, and technology. Instead of isolated campaigns, brands create living narrative systems with characters, values, and logic that evolve over time. Today, I develop and test this methodology through my own ventures and apply it to brands seeking long-term relevance, cultural presence, and scalable growth.

The frame from my project